What food is called is surprisingly important - menu descriptions make a real difference. It's psychological which makes it even more fascinating, and I'm sure I'll be returning to the topic. For instance:
this is today's delivery. It comprises a bottom layer of buttery chocolate shortbread, spread with plenty of black cherry jam and topped with a chocolate almond sponge, whole cherries, flaked almonds & milk chocolate chips. I really wanted to call them Black Forest Bars - because they have many of the elements of the traditional Black Forest Gateau & I knew that most people would know what to expect, flavourwise.
I decided to call it what it is. So, this Wednesday, I give you my new creation.....
Have a great day! x